Tessa Moreland

Audio and creator business writer

16 guides

Tessa Moreland has made a weekly video podcast for seven years and runs her own YouTube channel, recording, mixing and editing the sound herself in a converted bedroom. She also handles her own sponsorships, from the first email to the usage rights in the contract.

She writes the Audio, Channel Growth and Creator Business sections: mics, interfaces and quiet rooms, thumbnails and retention, rates, media kits and brand deals, all from the side of a creator doing the work alone.

Writes about

Guides

Audio7 min
High Pass Audio Filter Explained: How It Works
A high pass audio filter cuts fridge hum and low thumps from voice recordings. See cutoff settings and apply one at your mic, recorder, or editor.
Channel Growth15 min
Video SEO Explained: How to Get Your Videos Found
Video SEO helps searchers find your videos on Google and YouTube. Choose keywords, host and embed videos, optimize pages, and track what works.
Audio9 min
Condenser Mic Placement Explained for Voice and Guitar
Condenser mic placement changes voice, guitar, and group recordings; set distance, angle, height, room, and gain, then hide the mic without losing clarity.
Audio13 min
Reduce Background Noise in Audio: A Complete Guide
Reduce background noise in audio by matching AI or manual cleanup to the noise, then adjust strength settings and room, mic, and gain choices.
Creator Business14 min
Brand Archetypes Explained: 12 Types and How to Use Them
Brand archetypes make your channel’s personality clear fast. Compare 12 types, choose one, and keep your content and sponsor pitches consistent.
Creator Business10 min
Brand Equity Explained: Meaning, Parts and Payoff
Brand equity explains why familiar names earn trust and repeat choices. See its core parts, how to measure it, and examples of strong and weak brands.
Creator Business9 min
What Is a Brand Ambassador? Roles, Pay and How to Start
What is a brand ambassador? See how ongoing product use differs from a one-off sponsorship, plus the roles, daily work, and skills the job takes.
Creator Business10 min
How Do Influencers Make Money? A Complete Guide
How do influencers make money? Compare brand deals, affiliate links, and products, then learn to price partnerships and protect usage rights.
Audio12 min
Microphone Plug Types Explained: A Complete Guide
Microphone plug types help you match a mic to your phone, camera, or recorder. Compare XLR, USB-C, and signal needs to buy the right connector first time.
Audio12 min
Microphone Polar Patterns: A Complete Guide
Microphone polar patterns help keep your voice ahead of room noise. Read polar plots and choose a pattern for desks, rooms, or on-camera setups.
Audio9 min
ORTF Microphone Technique: How Two Mics Capture Stereo
ORTF microphone technique pairs two cardioid mics 17 cm apart at 110° for natural stereo, with comparisons and a home-video mounting setup.
Channel Growth10 min
How to Get Your YouTube Thumbnail Size Right Every Time
YouTube thumbnail size requirements, file formats, safe zones, and resizing steps help you create sharp previews that stand out and earn more clicks.
Audio5 min
Phantom Power for Condenser Mic: What It Is and How It Works
Phantom power for condenser mic setups explains why audio goes silent, which mic types need power, and how to check gear compatibility.
Creator Business10 min
How much does it cost to start a YouTube channel?
What a channel filmed at home costs: what’s free, what to buy first, and what $100, $300 and $800 buy when the light comes before the camera.
Audio9 min
How to reduce echo in a room for recording voice
Make your voice sound close and dry in a bedroom or spare room: the free fixes first, where acoustic panels go, and a ten-second test to tell you when to stop.
Channel Growth8 min
How to take a YouTube thumbnail photo of yourself
Light and frame a sharp photo of your face that still reads at phone size, against a background that cuts out cleanly, then size and export it as YouTube asks.